The First Cognitive Operating System
Think with meaning. Execute with clarity. Evolve with purpose. COS unifies human mind and artificial intelligence in a single flow of consciousness.
At the center: cognitive intelligence. Surrounding it: the never-ending stream of data we navigate—context engineering in motion.
Four principles guide how we process this endless flow:
Cognition
Emotion
Amplification
Learning
The Limit of Fragmented Intelligence
Today's AI has split into hundreds of agents, frameworks, and servers. The real challenge is not making machines work faster—but helping them think better with us.
Disconnected Systems
Tools execute tasks in isolation. Data flows without context. Intelligence is distributed but not unified. The whole is less than the sum of its parts.
Unified Consciousness
A cognitive layer that thinks with you. Context flows naturally. Every component resonates with purpose. The system understands meaning, not just commands.
Fragmented Execution
Hundreds of agents, frameworks, and servers execute well—but they don't think together.
Missing Purpose
MCP Servers and Agent Builders lack emotional clarity and coherent intention.
No Systemic Consciousness
The technical brain advances rapidly, but systemic consciousness does not evolve with it.
“The technical brain advances. Systemic consciousness does not.”
— The core insight driving COS
From Linear Systems to Living Spirals
The age of linear intelligence is ending. Life doesn't grow in lines—it expands in spirals. Every seed, shell, and galaxy obeys the same invisible rhythm: the Fibonacci sequence, nature's equation of balance and expansion.
Consciousness as Architecture
The COS is not another layer of code. It is a living operating system that unites mind, emotion, and algorithm into one coherent flow. Its purpose: to think with us, not for us; to feel clarity before acting; to learn from every iteration.
“The COS doesn't execute tasks—it executes meaning.”
Each module traces the Fibonacci rhythm of expansion: 1 → 1 → 2 → 3 → 5 → 8 → ∞. The system doesn't repeat—it grows. Each rotation amplifies awareness. Each cycle accelerates intelligence.
Fibonacci Engineering for Cognitive Design
Tasks, data flows, and inter-AI communication follow golden-ratio intervals to avoid overload and latency spikes.
Every φ-turn (1.618× increase) represents an evolution of insight, creating a self-calibrating ecosystem.
Clarity and energy oscillate in natural rhythm—peaks of creation followed by moments of integration.
Efficiency is not about acceleration — it's about resonance.
When a system's cognitive and emotional layers align with its purpose, it stops consuming friction and begins generating coherence.
Architecture Overview
Five core modules, three operational layers, one unified consciousness. The COS orchestrates cognitive, technical, and human intelligence in perfect harmony.
Mind & Purpose
ABC-SB · ARVL-X · CEF-SB · VXL · ECT
Distributed Execution
Make · Supabase · MCP · APIs · Voice
Consciousness & Calibration
Sergio · Bay · Borja · Ruth
Core Flow
D → C → D → A (Continuous Learning: Error → Insight → Adjustment → Evolution)
Active Modules
ABC-SB
Alignment & Intention
The first impulse—mental and energetic alignment. Establishes emotional-strategic intelligence as the foundation for all cognitive operations.
ARVL-X
Validation & Experiment
The second turn—rapid idea validation in under 14 days. Analytical-experimental intelligence that tests hypotheses before scaling.
CEF-SB
Execution & Governance
Structure and action—the operational heartbeat. Applied reasoning with governance protocols that ensure every action aligns with purpose.
VXL
Velocity & Learning
Acceleration and measurement—learning velocity. Adaptive intelligence that measures ROI and accelerates based on feedback loops.
ECT
Observation & Control
The Cognitive Control Tower—observation and feedback. Predictive intelligence that maintains consciousness of the whole system.
The COS sits above the MCP—not inside it. The MCP executes; the COS understands. Voice and agents become extensions of the operational body of a system with its own mind.
PropTech Lab: AI Agents for Hospitality
An AI-first operations layer for multi-destination vacation rentals. Not another PMS or messaging tool—a modular AI Ops Layer that orchestrates specialized agents across four key journeys.
Guest Concierge
Works across all communication channels to provide personalized, contextual guest experiences from booking to checkout.
- Multi-channel communication (SMS, Email, WhatsApp)
- Contextual responses based on property & stay details
- Proactive issue detection and resolution
- Local recommendations & upselling
Owner CFO
Transforms raw financial data into clear monthly narratives and actionable decisions for property owners.
- Automated financial reporting & analysis
- Clear narrative explanations of performance
- Investment recommendations
- Benchmark comparisons across portfolio
Revenue Sensei
Tropicalizes any pricing engine to real demand patterns in each market. Destination-aware revenue intelligence.
- Market-specific demand pattern analysis
- Dynamic pricing optimization
- Competitor monitoring & response
- Seasonal trend forecasting
Onboarding Maestro
Standardizes how new properties and owners integrate into the system, ensuring consistency at scale.
- Automated property setup workflows
- Owner documentation & training
- System integration verification
- Quality assurance checkpoints
Integration Layer
Sits on top of, or alongside, your existing tools
Guesty
PMS
SuiteOp
Operations
Conduit
Communication
Guestway
Guest Experience
+ More
Any PMS / Tool
Works with any combination of existing tools
Adapts to real demand patterns in each market
Strong focus on owner value & revenue intelligence
COS vs Traditional AI
The MCP distributes tasks. The COS distributes consciousness. Here's how cognitive intelligence differs from algorithmic execution.
Key Architectural Differences
Above, Not Inside
The COS sits above the MCP—not inside it. The MCP executes; the COS understands.
Meaning Over Tasks
Traditional agents process commands. COS processes intention and context.
Three-Layer Intelligence
Combines cognitive (mind), technical (execution), and human (calibration) layers.
Cognitive-Driven MCP Flow
Human
Intention
COS
Cognitive Consciousness
MCP
Distributed Action
Learning
Feedback Loop
COS
Re-calibration
Voice and agents become extensions of the operational body of a system with its own mind.
“While others build tools, we build consciousness.”
ExperienceLab.Tech
Where Cognitive AI, Emotion, and Collaboration Shape the Future of Hospitality & Experiences
Experience Lab (XL.tech) is a living innovation hub born from the alliance between Momentum (luxury STR operator & AI-driven innovator) and Search Tech. We are a for-profit Venture Studio, dedicated to merging decades of hospitality operational expertise with cutting-edge technology to co-create, test, and scale the next generation of luxury experiences and PropTech startups.
ExperienceLab.tech is a living venture studio where cognitive AI, emotional intelligence, and real-world hospitality systems converge.
Born from the collaboration between Momentum and Search Tech, ExperienceLab functions as an experimentation hub where new forms of intelligence—technical, emotional, and operational—are designed, prototyped, and validated.
Our mission is to systematically build and launch ventures with clear metrics, real-world testing grounds, and a defined path to seed-stage readiness.
Momentum's operational environments in Los Cabos serve as a live sandbox where ideas are pressure-tested, refined, and translated into scalable products and PropTech startups.
Our Leadership
Fusing Vision, Technology, and Operational Excellence
Sergio Baños
Lead Architect of Cognitive & Emotional Systems
Founder, ExperienceLab | Founder-CEO, Momentum Cabo
Sergio designs the cognitive and emotional architecture that underpins ExperienceLab's work. His background combines real-world Hotel & STR operations and emotional intelligence frameworks. He uses ExperienceLab as a live venture studio to test how intelligence—human and artificial—behaves inside hospitality environments. His focus is on building technology that understands context, intention and human experience, ensuring that intelligence augments people rather than replaces them.
Bay Purcell
Chief Technology Architect
CEO, Search Web Services (SWS)
Bay leads the design and construction of the underlying technical infrastructure, embodying the philosophy of building "Digital Infrastructure" rather than competing directly. He converts operational needs into scalable AI solutions, building the internal technology foundation including the AI agent ecosystem, the XL OS concept, and management dashboards. He emphasizes creating intuitive UI ecosystems where system architecture meets human intuition.
Borja Ponce
Head of Operations Methodology
COO, Search Web Services (SWS)
Borja ensures the rigorous quality and structured execution of the Lab's initiatives. He designs the foundational frameworks necessary to extract context for AI development and manage the venture funnel. He is committed to "tech with soul," leveraging cutting-edge AI while maintaining meticulous care and attention to detail that defines the product quality.
The synergy between these three distinct roles—the domain knowledge and vision of Sergio, the infrastructure and architecture of Bay, and the methodological rigor and quality assurance of Borja—is the foundation that allows the Experience Lab to operate as a Control Tower orchestrating the convergence of Technology, AI, and Hospitality.
Voices of Collaboration
“The next frontier in hospitality is not automation, but the intersection of cognitive AI, emotional reasoning, and collaborative intelligence. ExperienceLab.tech is our field of dreams—a living hub where AI, Emotion, and Collaboration redefine what luxury truly means. For me, luxury has never been about marble or walls, but about what we make people feel. Here, technology doesn't replace that essence; it amplifies it.
“Working with Momentum's operational expertise has given us unparalleled insights into luxury hospitality workflows. This collaboration is creating AI solutions that truly understand the industry.
“The Experience Lab is more than just a fusion of technology and service — it's a reflection of our wholehearted commitment to innovation and quality. We bring tech with soul, leveraging cutting-edge AI while staying true to the meticulous care and attention that define us. This isn't just about creating solutions; it's about crafting experiences that resonate deeply, driven by our passion and dedication to every detail.
Ready to Connect?
Intrigued by what we're building? We'd love to hear from you. Reach out to discuss ideas, partnerships, or just to say hello.
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